Games are among the most prevalent apps on the app store and offer a fun and engaging way to pass the time. In fact, gaming apps are some of the most popular apps based on availability: 22% of all apps available fit in this category — it’s an app category known for its high levels of user engagement. As of June 2020, gaming app Roblox generated more than 2.74 million US dollars per day.
Like any industry, building and developing gaming apps requires several must-have features. The best gaming apps should be easy to use and offer a gradually increasing difficulty. They often include impressive graphics, appealing gameplay, and fast load times. A game app must keep the user engaged right from the start of gameplay — this can increase the amount of revenue generated from in-game purchases.
Non-gaming apps and websites can leverage games to grow revenue and engagement
You might have seen that apps like , Flipkart, google ads, Facebook, MakeMyTrip, applovin, ironsource, Moloco, Snapchat, Vungle, Chartboost, and hundreds of others have a section of games. When users tap on games of their choice, they launch within these products directly — the games don’t need to be installed as standalone apps.
A lot of non-gaming apps and websites are also interested in earning a cut of this billion-dollar pie. As a result, they have started integrating game centers comprising HTML5 games within their products.These companies have an extremely varied core business, and yet games are promoted, let's see what makes them have a game section
Additionally, here’s how gamification can influence and motivate people:
- It awakens curiosity. Curiosity helps to motivate users, so they can move forward and get more rewards.
- It fosters competition. Scoreboards with the achievements of other users encourage the players to accomplish more and compare their results with others.
- It creates a sense of control. No one likes to be forced to do something. That is why the key purpose of gamification is to give the users control and let them decide which milestone they are going to complete next.
You can implement these elements with specialized gamification software. To name a few: Amazon GameCircle, Apple’s Game Center, or Google Game Services.
However, a successful mobile app gamification strategy is not just about design and development. Its main goal is to engage and retain more users, and here’s how it can be achieved:
Incorporate social elements. The most remarkable feature of gamification is its ability to drive groups of people together in the form of collaboration and socializing. The gamified app should be designed in a way that encourages and rewards social networking.
Keep everything simple. Gamification is all about fun and simplicity so that the user intuitively understands at which stage they currently are and what they should do next. Your task here is to walk the user through each step smoothly and transparently.
Develop an easy-to-use reward system. Instead of promising One Big Reward at the end of the game, break it down into smaller chunks and offer small rewards upon the completion of each chunk.
Better business development: one can improve their business, for example, an eCommerce app can give pre-defined targets to their users to achieve within games which can unlock exclusive discounts. Unlike regular discounts extended to users, reaching a not-so-easy target within a game makes users feel like they have “earned” the discount, and results in 3–4X redemption rates!
Side Income revenue: one can make a good income by promoting these games online and attracting customers to download and play
Wrapping Up
Gamification refers to using game elements in non-game settings, thus increasing user engagement by turning a dull routine into a fun experience. It has already found its way in a wide variety of industries, such as productivity, healthcare, education, and it seems that it works because the human brain is constantly seeking new challenges.
Haven’t gamified your app yet? Try to do it today and see which results in it will bring.
Genieee we the HTML5 game development company use these game elements in certain apps do have a look at our games
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