In India, where gambling is illegal in most states, people love to bet on social occasions. That's turning into serious business.
Social card games teen Patti (three-card poker), rummy, and the likes are moving from physical tables to mobile phone screens at an "unprecedented" pace, according to a report by KPMG on the country's media and entertainment sector. Online gaming, mostly through handheld devices, will become larger than the radio and music industries combined in the next five years, growing 22 percent a year to Rs 11,8
"Card games have been part of the Indian tradition for generations," Dhananjai Hari, vice president of marketing at online gaming site Mad Over Poker, was restating as saying in the report. "Familiarity with the genre has translated into the massive popularity of online card games as well."
Barring Goa and Sikkim, gambling is illegal in the rest of India. But the jury on real-money online card gaming has split up. Poker is sanctioned in West Bengal, Nagaland, and Karnataka, but its legal status differs across states. "[Yet] card games such as teen Patti and rummy enjoy social acceptance without the stigma attached to gambling, as a Supreme Court ruling declared them as games of skill rather to overcome the legal hurdle, some gaming platforms permit play-money versions users to have to buy an in-game currency like online chips or coins to play. Companies like MoonFrog and Octro generate revenue when users buy chips, and this model has earned them a profit margin as high as 35 percent, KPMG said. According to an earlier joint report by EY-FICCI, online card games earn 90 percent of their income.
The industry is also "proactively" trying to self-regulate and promote responsible gaming practices, according to the KPMG report. "Such initiatives are likely to help improve transparency and credibility for the online card gaming industry in India, which appears poised for exciting times ahead."
Let's see some of the rules before playing the Teen Patti Online
- There are usually 3 to 7 people in the game
- For the purpose of the game, a 52 card pack has been taken advantage of just like in all the other international card games, with the widely known ranking from ace to two.
- Every player gets 3 cards, and they will accept down.
- Before they place a bet, the players agree on the amount of the minimum stake, and they add this amount to the pot on the table, that is situated in the center. As the game evolves, the total amount of money that the winner of that hand gets, increases.
- After the cards are being given out to players can place bets with or without seeing their cards, so they have two options you can be a blind or seen player. If there's only one player left, the blind player can ask to see his cards
- What cards can you get? Trail the best hand you can get Is set up of three aces or three cards that arearranged similarly. However, if you get three twos, that's the lowest hand you can get. Straight flush these are the cards that are consecutive plus they are of the same suit Straight same as the straight flush, but not the same unit Flush if you get a flush, it means you got cards that belong to the same unit, but are not in a sequence. In this case, it's important to know that you should compare the cards from the highest to the second-highest, to the lowest when you compare two colors. The highest are A, K, and J. On the contrary, we have 5, 3, and 2. Pair this one's easy. It's simply having two cards, from which the one who has the highest value wins the game. If the cards appraised the same, the kicker's card will be crucial. High Card when there is nothing left, meaning players don't have any of the above-mentioned combinations, then the highest card determines the game.
- When the game begins, players place bets clockwise. Each player can either put the bet in a pot or fold, sacrificing the money they've already added to the pot.
- Staying in the game means putting the right amount in the pot if you are playing as a seen player, you have to put in twice as much as a blind player. Also, the current stake is always one unit at the very beginning of the game.
- The game is beingplayed until there is only one player left in the game. He wins the money, no matter the cards he has. 10. If there are two players left, one of them can play for a show, expose and compare cards and that's how the winner is set on. On-The-Go Cards The gaming industry reported the fastest growth at 35.1 percent in 2017-18 in India's media and entertainment sector. Aided by a booming smartphone market and a deluge of cheap data, mobiles were behind the surge, contributing 89 percent of all gaming revenue in 2017, according to KPMG. "Mobile gaming dominates other devices both in terms of revenue and number of gamers and this is looking forward to changing".
Set To Grow
India's online gaming market will nearly triple in the next five years (Rs crores)
And it's the card games, estimated to grow 50-100 percent year-on-year, that dominate. Four of the top 10 grossing applications on India's Google Play-store are social card game apps, according to analytics and market insight firm App Annie. Two of the Teen Patti by Octro and Teen Patti Gold by MoonFrog were among the top five by consumer spending in 2017. They together have nearly 60 million down
Average Revenue Per User Indian gamers spend much less compared with other emerging markets ($)
Yet, the opportunity is notfaded away on investors, mostly from China, the world's largest mobile gaming market.
Investor Interest
Alibaba-backed firms Paytm and AGTech have partnered to launch a mobile gaming venture Gamepind Entertainment where they have infused $16 million. Ten cents, the world's biggest gaming firm, is also building a core India team around gaming and plans to invest up to $200 million, the Economic Times and Tech circle reported. Ten cents has yet to respond to Bloom berg Quint's emailed query
As money starts flowing in and mobile gaming sees bigger adoption, one thing is certain: Localization will be the key to success, KPMG said. “Games with an Indian context could prove to be the wild card, quite literally.”
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